A well-established digital marketing strategy is just what you need to target your customers and potential clients. Whether you want to focus on social media and lead generation or prefer to utilize all potential channels, the key to connecting with clients is in understanding their needs. Read on to discover 5 digital marketing strategy tips that will take your home builder business to the next level.
To market your business online effectively, you need to develop a detailed plan on digital marketing for home building. This plan will outline the specific steps, strategies, channels, budgets, and set realistic goals for your campaigns.
For example, if you want to attract more leads for your business, prepare a lead magnet in the form of an ebook, a checklist, or free access to your resource library. These types of informational pieces are attractive to potential buyers as they offer insights into the home buying process as well as inform buyers about what is unique about your homes. These build trust and educate consumers at the same time.
When you know who your ideal clients are, you understand how they think, what they want, and what makes them tick. Using this information, you can then create content and resources just for them.
This is one of the best ways to build trust and get to know them even better. Then, you can apply digital marketing techniques that feel natural and organic rather than pushy and salesy. The goal is to build rapport with them as they move along the sales funnel with your company.
Search engine optimization is an essential part of any effective digital marketing strategy. If you want to get found on Google and other search engines, you’ll need to optimize your website and perform ongoing SEO efforts to build your visibility over time.
Start by adding relevant industry keywords to your pages and web content. Optimize images with alt text, add internal and external links, register for Google MyBusiness, and improve site loading speed. There are a lot of facets to a successful SEO program, so it may be more effective for you to engage a proven SEO specialist or marketing firm that has experience with SEO and your industry.
If you want to connect with clients more directly, the best way is through email marketing. If you have an email list, start sending out email newsletters to your subscribers. Educating your audience goes a long way to building trust and a relationship.
The newsletters should be filled with valuable resources such as blog posts, downloadable materials, useful tips, and guides. You can also consult with digital marketing agencies to help you out as this can be time-consuming and they can help you to achieve much better results.
If you have an online presence on social media and your website, use these platforms to feature local communities in your content. You can share the schools, shops, cultural events, parks, and farmer’s markets in the areas where you’re building. Offer them a holistic view of the community, not just within, but include the surrounding area as well.
You can also do interviews with local community leaders or companies to talk about all the good things they’re doing for the community. All of this content adds up to helping your viewers to become buyers.
Whether you’re just starting or have been in business for several years, these digital marketing tips will help you attract more customers and market your home builder business the right way.
The Punch List was created to help you navigate the digital world. We present you the opportunities in the market so your company can attract more qualified traffic. Our digital marketing and social media tips can help you discover the best strategies to grow your business online.
Need more personalized help? A trained and experienced digital marketing consultant can help boost your outreach and take your business to the next level.
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About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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