60% of marketers believe SEO is their highest quality source of leads. And social media is one of the best ways to increase brand exposure. But when you’re busy building homes, how do you have time to scale your business through SEO and social media best practices? Continue reading about combining SEO and social media for your digital marketing.
While social media doesn’t have a direct influence on search engine optimization, they are closely related. Social media can drive traffic to your website, which indirectly influences the factors that impact search rankings.
If you’re unsure how to combine your social media and SEO digital marketing strategies, keep reading for our five tips for success.
For SEO and social media strategies to work in tandem, you must optimize your content on both channels for target keywords.
Every blog and post you create should have a purpose and should be beneficial to your target audience. Choose a primary keyword for each piece of content you create and make sure it appears in the:
To avoid keyword stuffing, use secondary keywords to support the primary one. Otherwise, you could end up losing the benefits of SEO and hurting your rankings for that keyword.
One way that social media helps SEO is by generating backlinks. You can increase the chances of gaining backlinks if you update your social media profiles to link to your website.
You’ll also want to include a primary keyword in your bio on each platform.
When people click on the link to your website, Google will recognize that consumers are visiting your website from multiple sources. Then your SEO ranking might rise, which will help generate traffic and boost brand awareness.
Did you know that images boost reader recall by 65%? So, every piece of content you create should have a photo, animation, video, or another form of multimedia. As a result, people are more likely to remember your brand.
When you add images, make sure to optimize them with a target keyword. You should use the keyword in the image’s alt text as well as the file name. This will help those who complete image searches find your website.
If you write dull captions, people won’t pay attention to your social media posts—and no engagement means no traffic.
Think of exciting ways you can draw your audience into your post. Try to find ways to stimulate their interests. You’ll also want to add your target keyword to your post captions so you can focus your audience on a single topic.
At the end of your captions, use a call to action to encourage people to take the next step. For example, ask them to visit their website to obtain a quote for their next project. Generating traffic to your site in this way will boost your search engine ranking.
The work isn’t over once you’ve created content and shared it on social media. First, you have to start a conversation with your audience and find ways to keep it going.
By increasing engagement on your social media platforms, you’ll be able to reach more people and generate even more traffic to your website.
As you improve your campaigns with these tips, don’t forget to analyze the data. For example, which topics drive the most engagement on social media? Which blog posts have high conversion rates? You can’t know what is and isn’t working if you don’t have the data to guide your decisions.
Using SEO and social media together in a strategic way, you can reach your target audience and scale your home development business or development such as a planned community. As your SEO ranking rises, so will your website traffic and sales.
Wondering whether your digital marketing strategy is paying off? Purchase a custom marketing assessment package to evaluate your brand’s digital performance.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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