Did you know that the use of drone footage and video content in real estate has grown in popularity? This is because drones offer 360-degree views of the surrounding property and its environment. Continue reading about how home builders and developers can capitalize on video content, specifically video brochures, to fuel their marketing efforts…
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Video brochures are hand-assembled and can be customized to suit your needs. They are like a brochure, meaning they can fold to protect the screen, but they also play a video. You can choose whether you want the video to play with a push of a button or to play upon opening. I will discuss more details about your creative options later in this article.
Many homebuyers believe that surrounding neighborhoods and communities are even more important than the property itself when buying a new home. You should consider video brochures as an aspect of your marketing to promote the surrounding environment. This is because 90% of users say that seeing a video about a product is helpful in the decision process.
While video advertisements such as video brochures are not sufficiently used by many, your consumers are demanding them. Let your consumers take your video brochure home with a high-resolution video tour that showcases the interior and exterior of the property or community your selling.
Video brochures for home builders and developers are a great way to stand out and impress your audience with a high-definition video. Your video in these brochures can capture the inside and outside of your property or community. You can even change out the video file within the video brochures to keep them updated with your new listings.
These powerful brochures combine print and video to create a unique marketing presentation. Plus, your customers can see their video anytime, anywhere without the need for an Internet connection. This new form of media can strengthen your marketing efforts even if there is no Wi-Fi available.
In addition, you can also use drones to fuel your video content. Drone footage is also considered a relatively new form of media. By combining both drone footage and a walk through tour of a residence, you are truly taking advantage of both new forms of media to advance your marketing and sales.
Some state-of-the-art home builders and developers go a step further by releasing these portable video brochures to not only their prospective clients, but also interested realtors. They provide customers and sellers with beautiful photos, videos and images in the form of high-resolution video footage for the residence or community.
Customers get a personal experience with a video brochure in which they can take with them to share with family and friends. Potential customers can take the property video brochure with them wherever they go, whether they are in the car, on their mobile phone or even on the street. The portability of one means you can now have a walking piece of video collateral to take with you when you visit a prospect.
When you choose to capture great footage for your video brochure, whether that be with drones or raw footage, you can also use it in many more channels. For example, choosing a well-designed template for the premium real estate ones can also be used in your next marketing campaign. You can use your images to create a traditional paper brochure. Or even add the videos to your home builder or developer YouTube channel.
The choice is yours when it comes to your design for your video brochure. For example, you can customize it with your own logo, images and content. They also have a wide range of colors, sizes, fonts, and styles. Plus, it can be used in a variety of formats. Essentially, each comes with a fully layered template that can easily be customized to your needs.
For example, you can adjust the size of the video brochure, the color and even the number of buttons on the front and back. Like I mentioned earlier, it’s also possible to insert a button that is pressed once so that the videos can be played.
A well-designed real estate brochure conveys your builder or developer product even more convincingly. Plus, its design is also one of your most important sales arguments. The focus is initially on educating the homebuyer. Then it’s the content of the video, such as location, price, amenities and community information.
Not only giving your prospects a video brochure shows how wonderful your homes or communities are, but they are also great for expos. Video brochures are a physical object that consumers and booth visitors can hold in their hands to get the high-impact message about your home or community.
Think of it this way… You were a participant in a large conference. From there, you walk around and admire all the other exhibitors. You notice other competitive home builders, developers, and contractors. But which piece of content will capture your attention more? A basic, traditional paper brochure about a home or community or a video?
Video brochures will win each and every time because viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. What’s your favorite aspect to them? Let me know in the comments.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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