Marketing today is changing at a feverish pace, making it difficult to stay on top of the latest trends to keep your business top-of-mind. Understanding how to evaluate the success of your marketing efforts and how each tactic is performing – or not performing – requires a more nuanced approach.
Zelen Communications has developed a simple way to quickly assess the effectiveness of your marketing, and provide actionable recommendations to increase your brand’s value and competitive advantage. Get the strategy and direction you need to market smarter – not harder.
Learn more to get started today!
Custom Marketing Assessment Packages
Evaluate just your digital performance, or your overall brand. Our services include:
- Leadership Interviews
Are your business’ goals and objectives being clearly articulated in your marketing efforts? Is leadership on the same page with a vision for your business?
- Online customer surveys
How your customers perceive you may be different than what you believe you deliver.
- Positioning and messaging evaluation
Are your points of distinction really differentiators, or is there a story you’re not telling?
- Website technology and performance
Is your site performing for visitors and is it easy to navigate?
- Website analysis and SEO optimization status
Is your site fully optimized for SEO and Google’s mandates?
- Social media strategy and performance
Are you engaging with your target audiences and providing relevant, valuable information?
- Competitive analysis
How do you compare to your top 3 competitors and what are the opportunities to further differentiate yourself?
- Marketplace research
How do current trends impact your marketing efforts?
Custom marketing assessments start at just $3,500.