Just because you’re a great home builder doesn’t mean that you know how to build websites. Continue reading to learn how to choose a web design company…
If you’re running a business in 2021, then you need a great website, but few people have the time or skills to make a professional one that can help your company grow. That’s why it’s always smart to go with a good web development firm. But how do you choose the right one?
In this post, I’m going to outline how home builders and developers can evaluate the best website company for their business. You know what you need from your site and why you need it, but there are a lot of web design and marketing companies out there, so I’ll assist you in separating the wheat from the chaff.
Website developers, like any other business, rely heavily on reputation to get ahead of their competitors. The best ones will proudly display reviews and testimonials from satisfied customers on their website, but this doesn’t tell the whole story.
What most people do to identify quality candidates is to look at Google reviews, which can give you an honest indication of a web company’s reputation as well. Scroll through and make notes of both good and bad reviews to obtain a clearer picture of who you’re dealing with. Even if the company was referred to you by a friend in the industry, you should do your due diligence before committing to anything.
With something as important as your company website, you need to have options. Comparing web developers isn’t easy without a nuanced understanding of web design and programming. An easy way to narrow the field is by comparing fees and deliverables to get a good sense of what you’re paying for.
To determine a budget for your website, take a broad look at all your candidates’ prices and figure out what works for you. Don’t cut costs on your site because you need it to sell potential home buyers and developers on your business. That said, overspending on your site might leave you lacking in another department, which is why seriously assessing the numbers is a smart plan.
You may have an idea in your head of what you want your website to look like or how you want it to function. If so, take a look at each web firms’ portfolio of past work can help you understand their level of expertise and what makes sense for your needs.
Some web developers specialize in making websites for home builders and real estate professionals. This will be a valuable asset to you since they are familiar with the industry. Finding someone with the right kind of web experience will go a long way in ensuring that your website is above and beyond the industry standard.
Also, you need to understand that there are essentially two types of websites. There are template sites that offer a preset functionality and design and then there are custom sites. Although custom sites can be more costly, they often have the added benefits of conforming to your brand standards and not have the negative aspects of a template site.
I have seen too many template sites that have a lot of negative facets to them. There can be a number of issues you may encounter with them, such as security, slow load speeds, difficulty in attaining the final look and functions you desire are just a few of them. I would always opt for a custom site if your budget allows. You only get one chance to make a first impression.
Building a great website for your home-building business is going to be central to your overall marketing strategy. You can use every other digital marketing tool in the book, but if your potential customers don’t land on a functional, attractive site, then it’ll all have been a waste of money. Find the perfect website company for your company and make your business stand out from the crowd.
For more valuable real estate marketing strategies, as well as consulting for home builders and developers, come back and visit me at The Punch List again.
Do you have any questions about how to choose a web design company?
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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