5-min read Learn why digital marketing is so important for home builders and developers and the tips to market to seniors. Many seniors are retiring and preparing for a phase in their life where they won’t earn as much as they did before. As a home builder or developer, are you marketing to seniors effectively?

4-min read Millennials will soon take over the housing market, learn the trends that impact your marketing efforts. Here are the top millennial marketing trends. Are you implementing the right marketing strategies to appeal to your millennial homebuyer? In this article, you’ll learn why it’s so important to include millennials as part of your key

3 min and 20 sec read 9 trends and features to consider adding to your next single-family home construction project. Did you know there are approximately 853,000 single-family building permits in the US? This number represents the need and accumulation the consumer has for single-family homes. In this article, we will look into which single-family

4 min read Several strategies to improve your chances of gaining more single-family homebuyer clients. Did you know 80% of Americans would prefer to live in a single-family home but only 70% of them actually do? This is a big slice of the American pie to market to as a home builder. In this article

4 min 15 sec read Prioritize location, price, and amenities when marketing to the multifamily home buyer. Multifamily housing is predicted to dominate the future of real estate. All home builder businesses should consider prioritizing their marketing efforts to the multifamily home buyer and product. Or at least consider adding this to your product offering.

4 min 30 sec read Learn the steps it takes to help your firm reach and market to millennials. When you think of millennials, you might think about your children or even about yourself. Millennials are those who are born between the years of 1981 to 1996, give or take. Estimated to make up about

4 min read Marketing hacks to capture the attention of a younger, consumer-driven audience. Recent research suggests the average age of the consumer is decreasing and its youthfulness needs to be marketed better. This is a challenge to many home builders because as the age of the market and audience decreases, the cost of living

4 min 15 sec read Your target audience fuels your business. Learn the strategies it takes to connect with them. Your audience contributes to the success of your company. Target audience is defined by a group of individuals who are considered the proper audience to purchase your product, whether that be a condo, house, community

4 min read Easy to read material and pitching to families are a few critical steps you need to follow to effectively market to seniors. Did you know that empty nesters and active retired adults comprise of the most active home buyers in most areas of the country today? All home builders can benefit from

4 min 20 sec read Gain more baby boomers as clients to your business with these tips. Did you know that baby boomers got their name from the sense of relief after the depression and World War 2? Born between 1945 and 1965, baby boomers might be your older sister or even one of your