TRENDING : Open House: How Home Builders Can Attract the Right Home Buyer

Features Home Builders Need [for More Single-Family Homebuyers]

features - Modern kitchen in white with a hardwood floor

3 min and 20 sec read   9 trends and features to consider adding to your next single-family home construction project.   Did you know there are approximately 853,000 single-family building permits in the US? This number represents the need and accumulation the consumer has for single-family homes. In this article, we will look into

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Single-Family Homebuyer [How Home Builders Can Market to Them]

single-family homebuyer -A row of newly-built houses in a residential subdivision.

4 min read   Several strategies to improve your chances of gaining more single-family homebuyer clients.   Did you know 80% of Americans would prefer to live in a single-family home but only 70% of them actually do? This is a big slice of the American pie to market to as a home builder. In

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Multifamily Home Buyer [How Home Builders Can Market to Them]

New multi family home buyer block with balconies, bright facade and wooden panels.

4 min 15 sec read   Prioritize location, price, and amenities when marketing to the multifamily home buyer.   Multifamily housing is predicted to dominate the future of real estate. All home builder businesses should consider prioritizing their marketing efforts to the multifamily home buyer and product. Or at least consider adding this to your

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Market to Millennials [15 Tips for Home Builders]

Group of young people with smart phones standing in a row outdoors against a wall, representing how to market to millennials

4 min 30 sec read   Learn the steps it takes to help your firm reach and market to millennials.   When you think of millennials, you might think about your children or even about yourself. Millennials are those who are born between the years of 1981 to 1996, give or take. Estimated to make

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Younger Audience [12 Tips for How Home Builders Can Reach Them]

Young audience happy friends gesturing v-sign while making selfie

4 min read   Marketing hacks to capture the attention of a younger, consumer-driven audience.   Recent research suggests the average age of the consumer is decreasing and its youthfulness needs to be marketed better. This is a challenge to many home builders because as the age of the market and audience decreases, the cost

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How To Determine Target Audience (for Home Builder Marketing)

target audience - Human crowd forming a big target symbol on white background. Horizontal composition with copy space. Clipping path is included. Target market concept.

4 min 15 sec read   Your target audience fuels your business. Learn the strategies it takes to connect with them.   Your audience contributes to the success of your company. Target audience is defined by a group of individuals who are considered the proper audience to purchase your product, whether that be a condo,

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How Home Builders Can Market to Seniors [in 4 Ways]

when you market to seniors - Group of cheerful seniors enjoying time together drinking tea outdoors in cafe and sharing life stories in retirement

4 min read   Easy to read material and pitching to families are a few critical steps you need to follow to effectively market to seniors.   Did you know that empty nesters and active retired adults comprise of the most active home buyers in most areas of the country today? All home builders can

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14 Ways Home Builders Can Market [to Baby Boomers]

baby boomer marketing

4 min 20 sec read Gain more baby boomers as clients to your business with these tips.   Did you know that baby boomers got their name from the sense of relief after the depression and World War 2? Born between 1945 and 1965, baby boomers might be your older sister or even one of

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3 Steps to Market (to Your Ideal Home Builder Client)

home builder client - Business people discussion advisor concept

4 min read   Demographics, location, and media are the three steps to follow to increase sales and market to the home builder client.   We currently find ourselves in an extremely competitive market place. It’s no question that the time is now to incorporate the smartest marketing strategies to pin point your target audience.

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