If you’re like most home builders and developers, then you probably have an Instagram account for your business. You either run it yourself or work with a marketing firm to help you manage your social media profiles. One of the biggest challenges on social media is gaining quality followers who engage with your posts. Continue reading to learn how to gain Instagram followers as a home builder or developer.
You might have some tricks up your sleeve for increasing your followers, but are you gaining quality followers who will interact with your content regularly? Probably not. Let’s take a look at the steps and strategies you can take to gain more engaged followers on your business Instagram account.
The first step in gaining quality followers is to ensure your content is fresh, relevant and high-quality. This means aligning your business goals with your social media goals. For example, make sure you’re pushing out content which reflects your brand message and positively promotes your business.
How can you know you have made improvements without knowing where you started? The second step in increasing followers is to capture screenshots of your current follower numbers. This will help in comparing month after month as well as for tracking your progress. Refer back to these screenshots periodically to take note of the changes to the increase in your followers.
Now that you have an optimized Instagram for business profile and have noted your current following base, it’s time to crunch some numbers. The goal here is to download one of the many apps to determine who ‘is not following you back’. It’s best practice on Instagram to reciprocate a follow, so you need to unfollow those who are not following you back.
Currently, your following number and follower number should be about equal after step three. However, this step calls for increasing your following number. You should start to follow potential prospects with the hope that they recognize your business and reciprocate the follow.
You just followed many other Instagram accounts, now it’s time to be patient. Remember that Instagram is a fun, social media platform and not everyone who has an account uses it daily. Since you followed many new users, it takes time for people to recognize a new follower and to reciprocate it. Step 5 calls for being patient and hope they follow you back.
The last step in how to gain quality Instagram followers as a home builder or developer is to repeat steps three and four. The trick is to continually unfollow non-reciprocators and to follow potential prospects. I recommended repeating these steps in phases.
For example, one week unfollow the users who are not following you back and the next week follow about 100 new accounts. Keep doing this process over and over until you hit your desired Instagram following.
Steps one through six are dedicated solely for gaining quality Instagram followers and cannot be applied to other platforms such as Facebook or Twitter. If you are confused about any of the above steps, leave your questions in the comments below so I can help clarify my tips for you.
How many Instagram followers does your business currently have?
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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