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Why Track Your Logins & Passwords: 5 Reasons for Home Builders & Developers

Track Your Logins
3-min read
Learn the importance of safekeeping and why you should track your logins and passwords of your various accounts.

As a home builder or developer, you have bigger fish to fry than worrying about your logins and passwords of your various digital accounts. Like most people, you probably have them autosaved for when you log on, but what happens if the autosave feature is not working or you get a new computer? Continue reading to learn why you should track your logins and passwords.

Your company’s logins and passwords are essentially the keys to your online business. You should always know what they are, or at least how to access them. Unfortunately, this is not always the case. In fact, according to a study by HYPR 78% of people have to reset their password they forgot in the past 90 days.

Most home builders and developers have multiple login passwords to access things such as Google, Facebook, Twitter, LinkedIn, Dropbox, Google Docs, etc. Do you know all of yours’s? In this article, you’ll find out the top five reasons to keep tabs on these digital accounts and have access to them.


5 Reasons to Track Your Logins & Passwords:


1. It’s in Your Hands

Home builder Managers or the Management Developer at a firm usually creates the first profiles for online digital tools. Then other team members would use the leader’s email for logins. In this case, it’s up to you or the owner of the e-mail address to track these various accounts and properly store this information. You should know how to access your logins because it’s your responsibility.


2. It Takes Time to Track Down

If something is lost or forgotten, simply resetting the password can solve the problem; however, how do you solve the problem if you don’t know the email associated with the account? You would need to track down the email linked to the site and have the owner reset the password, which takes time and research.

If you don’t have a login on a digital platform, your home builder or developer business efforts will be slowed down until the login information is found. Avoid these issues by properly storing this important information.


3. Keeps Your Marketing Experts Going

The third reason why it’s important to keep track of your logins and passwords is because of your marketing. Many digital marketing platforms require a login in order to access your necessary information.

For example, common marketing platforms that require a login include your social media accounts, WordPress admin access, and email tool such as iContact, Vertical Response, or Constant Contact. Without access, that means you can’t send out your weekly or bi-monthly newsletter, update your social media sites, etc.

If you choose to partner with a third-party marketing firm, send them your logins and passwords as soon as possible. It’s always reassuring to know that the various accounts are safe in an easily accessible location with a trusted partner.


4. Maintains Steady Business Flow

Knowing exactly how to access your online digital platforms keeps things moving in the right direction. Home builders and developers constantly have home or condominium projects opening and closing. The last thing you want is to experience a halt in your business flow because you don’t know your login information to track sales and new inventory.


5. Protects Vital Information

You should not keep your logins and passwords just anywhere, and if you don’t know where to look, you’ll need to open an entirely new account. This happens to everyone, so where exactly do you store all this sensitive information?

Here are a few places I recommend for safekeeping:

  • Collecting them in an organized Excel spreadsheet which lists each platform in a single row or column
  • Place your account information in a secure file somewhere secure on your server
  • Explore different password saving tools such as Splikity or LastPass
  • Create a password protected file or encrypted text document to store your login credentials
  • Avoid writing them down physically on paper unless you know no one will find it or you have a secure office environment

It’s very important to know your company’s logins and passwords, and if you have stored them in a secure file in an app or on your server, nothing will get lost or forgotten.


For more general marketing tips, check out my following articles:

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Terry Zelen

About Terry Zelen

Creative Director | Consultant | Author | President of Zelen Communications

Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.

He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.


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