4 min read
Consistently ranking on the first page on the search engine results page (SERP) is not easy. It takes time, accountability and effective search engine optimization (SEO) strategies. Even though being visible and gaining traffic to your builder site is perceived as a constant challenge, there are some easy techniques in this SEO checklist which anyone can follow to increase their success.
The world is quickly turning away from traditional desktop computers and relying on their smart phones and tablets to find products and services online. In fact, Google is now taking into account page speed for all mobile-friendly sites as a ranking factor in the SERP. It’s not just a ranking factor, ‘websites that are mobile-friendly’ is number 2 on the list of top 10 Google Ranking Factors. This is not something you can ignore.
So, if your site has large file sizes, big galleries or other uncompressed files, then you need to reevaluate your content.
It’s only been about 5 years since Google confirmed that secured websites with HTTPS are a ranking factor. People caught on to this trend and now more than half of all websites are using HTTPS as a form of their security. Another fact you should know is that a secured site using HTTPS is actually the number 1 factor of the top 10 Google Ranking Factors of 2019.
You should consider implementing the HTTPS encryption as an extension of your website protocol for not only Google’s influence, but also for your own protection.
If you’re new to SEO, then you need to know about backlinks. Backlinks are what tells Google and other search engines that your content is connected to other website content found on the Internet. In fact, quality backlinks land in the top 10 Google Ranking Factors of 2019. Backlinks are from quality third-party sites are integral to your SEO success.
It’s imperative to understand that not everything online is quality. In other words, it’s important to only gain backlinks from trusted sites, because backlinks from lower quality sites will reduce your domain authority.
We have all ran across information we found on the Internet that is no longer available. For instance, this is when a 404 error page pops up instead of the desired material you were looking for. These 404 pages are broken links and can damage your website’s user experience, increase your bounce rates and hurt the relevance of the search inquiry.
These initial SEO steps are only part one of a lengthier SEO checklist. I plan on covering more items on the checklist in part two of this series. Before I dive into part two, do you have any specific questions on checklist items 1-4? Comment your questions below. I would be happy to clarify any questions or concerns you have.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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