7 min read
Back when social media was just starting to become a trend, I thought it was a phase and the hype wouldn’t last too long for consumers. However, I was mistaken. Social media is forever improving, gaining popularity, and evolving with the market. In this article, you’ll learn how trends to social statistics can impact your business. Continue reading for the top 5 social media stats for 2021.
Video is, and forever will be, better than text. It’s simple: people would rather be entertained with a short video than read paragraphs to get their information. In fact, 59% of executives say they would rather watch a video than read text. Video content is skyrocketing thanks to social media and the demands of the consumer audience.
In 2016, only 61% of businesses used video as a marketing tool. Even though that is still the majority of businesses, it’s 20% lower when comparing statistics from this year. If you’re not actively creating video content about your home builder business or communities, then it should be clear to you that your competitors are.
As a home builder or developer, you need to take advantage of video content. This is because there is so much potential video content you can shoot for your marketing efforts. Here is a list of the many ways you can use video to showcase your products and services:
Are you currently happy with your return from video content on social media? As I mentioned earlier, video content posted on social media is a great way to engage your homebuyers and prospects. A high quality, captivating video on social has the potential to get shared and viewed by a wide audience, giving you exposure, and a high number of impressions as well as increased engagement tactics.
According to Animoto, 63% of marketers ranked video as their top one or top two biggest ROI for social media. Comparing these stats to text-based posts, only 22-25% of marketers rank that as their number one or two. With this trend increasing, you need to consider using video production to enhance your marketing plan.
The biggest setbacks for creating video content include a lack of time, money, and how complicated video tools and the software is to use. I recommend to not let these concerns turn you away from producing videos because the pros outweigh the cons. Here’s how you can overcome the most common challenges of producing videos:
Many brands and social media experts are redefining what it means to be successful on social media. Experts are looking at a wide range of metrics to see how well their campaigns are doing across platforms. Keep in mind that “likes” may not be available to every social media account as there has been a push for removing the number of likes on selected networks.
For example, one of Instagram’s CEOs, Adam Mosseri, recently announced that some US based Instagram users can expect their like count to vanish from public view. This is mainly due to Instagram’s new initiative to become a safe place on the Internet. This refreshing trend is making the value of social media go beyond the surface-level.
So, what if “likes” completely disappears on Instagram? How will you and your marketing team determine your success? How do you know what worked and what didn’t? You can still evaluate the progress of a social media campaign without relying on likes and comments. Here’s how:
While it’s pretty common for home builders and developers to have a Facebook page, some are lacking in the Instagram department. You need to consider creating an Instagram account specific to your brand because of the potential reach, opportunity for sales, and the increasing number of people using the app.
Instagram is the second most downloaded free app in the Apple store, just behind YouTube. This means that there’s an overwhelming number of different audiences you can connect to just by having an Instagram account. Instagram’s potential advertising reach is an astonishing 849.3 million users!
It’s clear that it means you need to incorporate Instagram as a significant part of your social media marketing. Plus, Instagram is another great avenue for your business to show off your video content. Here are more ways home builders and developers can use Instagram to their advantage:
The biggest trend I see currently in social media is the insane rise of ephemeral content. Ephemeral content is either a video, message or picture that is only available for a short duration then disappears afterward. For instance, ephemeral content is an Instagram or Snapchat story.
According to Hootsuite, 64% of marketers either already incorporated Instagram Stories into their strategies or plan on doing so. The rise to ephemeral content is fascinating because it generates a more authentic message between the business and the viewer. With the modern day Internet user’s attention span, ephemeral content can be a great way to get your message across.
You should consider adding more stories as ephemeral content to your social media marketing because stories have even helped increase the amount of time people spend on social media. In fact, it has increased on Instagram alone from 15 minutes to 32 minutes a day. Here are more ways why ephemeral content is so beneficial:
These top 5 social media stats for 2021 are what helps guide my team in determining which methods to incorporate for a client. I hope they provide the same significance for you. If you have a social media trend you would like to add, please comment below!
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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