4 min read
As a remodeler, you are essentially bringing a home back to life. You take what was either a dated home or abandoned fixer upper and transforming it to become your masterpiece. After the project is complete, you need to promote your work and showcase your finished product strategically to your target audience. Continue reading to learn marketing ideas for remodelers.
You may have just remodeled a home to be the most appealing one in the neighborhood, but without online digital marketing strategies in place, no one will notice besides the neighbors.
I understand all of the hard work and time you dedicate to a singular remodeling project and that’s why I have created this list of marketing ideas to help grow your business and deepen your pockets.
The most beneficial, yet perhaps longest marketing technique to develop is SEO. SEO stands for Search Engine Optimization and it’s the best method to get your website to rank your business high on the search engine results page, such as Google, Yahoo and Bing. It’s the most beneficial according to BacklinkO, the #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot on the SERP (search engine results page). Plus, it drives more qualified traffic to your site.
It’s the longest of the other online digital marketing strategies because it takes time to create a website, develop relevant content, provide users the best possible online experience, develop backlinks and to maintain a high-ranking position on the SERP.
Having a website with a blog and social media are only the first steps in a successful SEO program. Changes are good that your company already has these. Also, put these statistics into perspective and strongly consider maintaining and managing each.
If you don’t, you’ll lose some much-needed website traffic and drop in your SEO ranking. Let’s discuss more online digital marketing strategies to better improve your SEO efforts as a remodeler.
This strategy is an easy one you can start doing right now. Prior to starting construction or demolition on your next big project, take before pictures. You can even use your phone if its high enough quality for these photos. Since they’re before pictures, there’s no need to make the room or house look better than it already does.
Your before and after pictures should be almost polar opposites. The bigger the difference is between them, the bigger reaction your target audience will have. You can then use these pictures to place on your website, social media profile or even write a blog about them. For example, you can create a case study of the specific remodeling project and track its progress through images.
There’s nothing difficult to taking before and after pictures to increase your credibility and to contribute to your visual marketing. However, consider the many techniques in which you can repurpose these pictures for even more marketing content. Did you know that 90% of the information processed by the brain is visual?
I like to joke around with our home builder clients “build it and they won’t come”, but I am telling them the truth. You might have a killer website, a blog filled with helpful resources and some fantastic pictures, but with billions of websites out there, how will people find you?
PPC, short for pay-per-click, is a type of online digital advertising where you pay a search engine, such as Google to rank on their SERP. But, what’s the difference between PPC and SEO then? PPC is paid while SEO is organic. However, they both have many similarities including keyword research and creating content with the purpose of ranking.
One of the primary differences between PPC and SEO is that PPC is a faster way to gain traffic coming to your site. With an experienced marketer helping you with optimizing your ad’s text within Google Ads, you can start to get significant traffic within the first few months.
I highly recommend working with a team of experts also, so you don’t waste money. However, although PPC is faster, consumers trust organic, or SEO, listings far more than paid ads. For this reason, I prefer SEO as a better long-term strategy for home builders and remodelers.
Do you have any additional suggestions for other remodelers? If so, I’d enjoy hearing your ideas.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
Fill out the form below to subscribe for the The Punch List Newsletter. We'll send our latest news & industry insights, directly to your inbox.