Artificial Intelligence (AI) has been around since the 1950’s when an English Mathematical Genius named Alan Turing published “Computing Machinery and Intelligence”. AI, as the term, was then coined by John McCarthy in 1956. AI is a trending topic recently. Plus, it’s only expected to improve within the home building and development industry in the years to come. Continue reading to learn more about AI advancements for home builders.
We, as humans, are not the only ones advancing AI. In fact, AI is being used to improve AI. It works by combining massive amounts of data with extremely fast processing and intelligent algorithms. This allows the software to learn from itself and automatically recognize patterns and tendencies within the data.
In many cases, you cannot directly purchase AI, but instead you can add it to your products, homes or appliances you already have. For instance, think about the relationship between Siri and the iPhone. Siri is an AI program used to enhance the experience of the iPhone user. Think of AI as a tool to help your existing products.
An example of AI in its simplest form is Netflix’s “recommended for you” or Amazon’s “buy again” categories. Both AI platforms have learned your preferences, your buying steps and are literally expecting you to follow through with their call to action. So, how can this tie to homebuyers?
You can learn more about homebuyers’ preferences and journey with AI through social listening. AI can use social media networks to deeply analyze customer opinions and pinpoint trends. Social listening works by tracking any public topic of conversation, analyzing the differences in what the community is talking about, and using those insights to your advantage.
For example, if homebuyers have a strong preference for a specific floorplan, look or feel of a home then you can use this useful information to cater to the needs and desires of your target audience. Adjust your model home to fit the most desired preferences found through social listening.
Gone are the days where homebuilders and developers create designs with a pen and paper. Now developers, designers, and builders can use supervised AI learning systems to identify the best means to build a house or community. An AI system can recommend specific materials, design styles, and costs within seconds.
Design of a home or a community artificially can also flow into the interior of a house. For instance, here is a list of three well-known home and interior designing AI apps and tools you can explore:
Thirdly, a home builder’s worst fear is to have an accident on site. In fact, there were approximately 1,003 accidents in the construction industry in 2018. Homes take an extended time to build and with a man down, it will lengthen the process and cause stress to your team. Thankfully, AI can improve the safety conditions for your construction workers.
AI can help reduce the risks of accidents by implementing real-time interactions of machinery and workers on site. AI takes note of these interactions to alert supervisors on any potential safety violations and concerns, productivity issues, and construction errors.
Another way it can mitigate incidents on site is by using an AI-supporting camera to analyze all inbound data from the job site. This helps the construction supervisor become aware of the risks during their safety tour. Increase the productivity of your construction workers by ensuring their safety with AI.
A luxury home’s construction can cost between $200 and $1,000 per square foot and can range between $500,000 to $3 million in retail value. While these numbers can fluctuate depending on location and quality of materials, it’s your job as a home builder to oversee costs and stay within budget.
One way AI can help reduce your construction costs is by using VR and mini robots to track the construction progress on a property. Another way is that AI can prevent cost overruns by predicting project size and contract time. Predictive models can determine realistic project due dates and timelines to keep your team on track and on budget.
The last way AI can reduce your construction costs is by opening the doors of education. It can help you and your staff remotely access learning and training materials as well. Consequently, expedites the construction process of a project.
A major component in SEO is content marketing. Content marketing is when you continually add new and relevant content to your website through a news or blog page. AI is now able to contribute to your content marketing efforts by improving your marketing automation, process data, deliver predictions and more.
This “and more” refers to things like improving your content and selecting topics. In addition, scaling it and personalizing it with your target audience. In fact, here is a list of six AI-powered content marketing tools to explore:
Remember, AI is used to enhance a product or service you may already have. Don’t just jump into the AI bandwagon by downloading software with no set goals in mind. However, create a specific goal, research potential solutions to help achieve that goal and consider using AI to make that a reality.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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