You may not be fully aware but you don’t have a lot of time to engage your visitors on your home building site. In fact, new statistics show it takes about 0.05 seconds for users to form an opinion about your website. Adding 3D renderings to your website has the potential to not only attract more of your target audience, but they can also help keep them on your site longer.
What is a 3D model? In essence, it’s an online virtual replica of one of your products. Whether that be a house, multi-family home, or community, it’s a great and easy way for your consumers to view the finite details of your home building work in the comfort of their own home. In other words, 3D models give your potential buyers a real-life perspective.
Incorporating virtual tours onto your website adds a tremendous amount of value to your business. This practice is a way to level up your engagement you have with your consumers and website visitors in an appealing manner. After all, nearly half of all consumers assess the credibility of sites based on the appeal of overall website design. Let’s look at more benefits.
Having a generic website as a home builder simply doesn’t cut it anymore in this new digital age. 3D models are the next big thing in the market and can really emphasize your products in a new way. More and more of your competitors will be developing 3D models and virtual tours so you need to consider this when making your marketing plans.
As mentioned previously, 3D models allow your consumers to picture themselves in one of your homes or communities. They are inherently interactive and designed to be used by everyone. 3D modeling products help your business bond with your target audience by clearly demonstrating your product in an engaging way.
Although it’s best to continue offering your open house tours, 3D modeling can become a segway into a permanent open house. Once you upload your 3D components onto your website, your consumers can view them at their leisure no matter the time of the day.
Your firm has several options when deciding how to incorporate this highly advanced website feature. You can choose from a 180 to 360-degree view, interactive prefaces, flat-screen views, 3D views that allow visitors to walk around the property in person, to name a few. It all depends on your marketing goals for your product and what your consumers prefer.
You can attempt to do these yourself, but I highly recommend hiring an agency or vendor instead. This approach will save you time, money, and a lot of frustration.
Not only are there options for how you want your 3D models to appear, but there are also options for functionality and execution. Conducting the tours require at least two spins with a high-quality camera. You can add more views depending on the size of your home or community.
You also can use collages of numerous pictures of your product, preferably more if you have a large property or complex. Home buyers want to see every aspect of the home they might buy. So, taking advantage of traditional photography and drones will also be beneficial in capturing the angles you can provide. For example, drones can capture the outdoors and more aerial shots of your product.
Since this new technology is getting more and more common in the home builder market, the price of using these tools might be lower than you think. In addition, due to the popularity of these renderings, many professional 3D model companies do all of this work for you. Then, all you need to do is work with your marketing firm to upload them and get the word out.
As you can see from the kitchen example above, it looks incredibly realistic. Notice how the lights hanging from the ceiling reflect light, shadows form from the table, and the fine details on the tile floor and cabinetry.
In this second example, you can even place people as models with your 3D model. The silhouette of the man in white can be anyone in your target market. This is a fun and great way for your clients to truly see themselves in one of your homes.
In this last example, you can even demonstrate an entire complex or a multi-family home. Notice how this building is located in a city setting. 3D modeling gives you and your home building firm the option to cater to your environment as well. City life? Rural or suburbs? No problem.
No matter the project: inside, outside, single-family home, or complex, you can design and create something that is unique to you and your business. This will contribute to helping you stand out from the competition. Hopefully after reading this article you will consider getting started with 3D modeling soon.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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