4 min 30 sec read
Living in this digital age, there are more businesses than ever before who have websites. But just because you have a website, does not mean people will go visit regularly. Many home builders find generating more traffic to their website their biggest challenge. Let these marketing tips guide you in the right direction.
It’s important to generate traffic to your home builder website because it can increase exposure, land you with more leads, and help increase sales and clients.
First off, less than 10% of people advance to page two on Google while searching for a product or service. Staying up to date with your SEO for your business means it gives you a better chance of ranking higher in the Google search list. The more your website is optimized and promoted, the more website traffic you will receive.
You can try to manage your SEO on your own if you choose using the following tool. However, this is a very time-consuming process that is better outsourced to experts to obtain good results over time.
Yoast, one of the many programs out there to help your business boost SEO, is easy to use and free. Yoast analyzes all of the content on your web pages and gives you tips on how to improve traffic, readability, and ultimately increase sales.
How does Yoast do it? They offer recommendations such as inserting sub-headings, writing enticing meta-descriptions (the small description that comes under the URL on the search list) and connecting to internal and external links. This low cost, highly effective strategy can boost your organic traffic to your company’s website, but this is only one piece of the overall process to increase your online visibility.
Google My Business is another great free tool to get more traffic for a home builder website. In fact, 97% searched online to find a local business. This account complements your existing website by giving it a public identity and a verified presence for new and existing clients.
Not only does Google My Business attract web visits, but it also links with Google Maps and provides you with audience insights. The insight sections Google provides you with your website’s visibility and engagement – which means you can measure how many interactions you are receiving with your posts and other demographic information of your target market.
The real estate market is very large and diverse. It is extremely hard to compete with other brands to ensure your sales increase if you are not visible online. But thankfully Google can make this process easier for your business to stay ahead of the curve if you can allocate the amount of time needed to get results.
Google’s main focus is to help you search for the information you need. Recently Google has changed their priority with their rankings, and it favors the consumer. They are now promoting reviews from past clients higher on the search list. Asking for reviews can help with this new demanding algorithm.
Asking for reviews not only gives your business a way to address the new algorithm, but it also gives your business more credibility. People take reviews seriously and more often than not, many consider them before making a purchase. Your business will grow in organic website traffic if you gain positive reviews.
Landing pages are any pages where website visitors land when they first reach your home builder website. These are unique pages used for increasing conversions from outside links such as PPC ads, banner ads, etc. These pages are free and meant as a destination page with the goal of increasing traffic, generating leads, and increasing sales.
A good landing page is appealing to your audience. Make sure your landing pages are clear, concise, and hold the attention of the website visitor. Good landing pages also boost SEO and increase conversions.
Conversion is more likely to happen if your landing page has an easy to follow call-to-action statement and focuses on a single call to action such as a phone call, form fill or similar task.
You can use landing pages for your business by implementing seasonal discount codes or announcing new construction projects. Another great example is adding a text box to your homepage to ask your consumers where they want to live. Then list several homes available in their desired location.
Home builders that blog regularly humanize their long-term marketing plan, receive more website visits and earn people’s trust. In reality, companies that blog get 55% more visitors and 67% more leads than those who don’t.
However, just because you have a blog does not mean it will be this successful. To have a successful blog, you must supply visitors with helpful information over time to help educate them.
A blog with high-quality content is one of the most effective ways to drive traffic to your website. Keyword: high quality. Many businesses fail to realize the importance of supplying their audience with informative information in their blogs and instead fill up their article content with useless fluff or hard sales pitches which are the wrong tactic.
When writing blog articles, make it easy to read and only include content that is relevant to your target audience. Put yourself in your buyer’s shoes and make their problems, your problems. Offering solutions, how-to explanations, and current trend analyses are great ways to solve their needs and show you understand what they want.
By following these five steps, your business can be already on the right path to increasing website traffic. Remember, it is a competitive world out there and driving more traffic to your website can keep you ahead of the competition and increase sales.
However, SEO is an ever-changing process due to continual, ongoing changes Google implements. Although these five tactics can improve your site’s ranking over time, it is very time consuming. You may want to consider partnering with a professional SEO company to undertake this important process to ensure positive results now and into the future for your company.
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
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