2-min and 30 second read
Do you want to use video marketing to promote your home-building business? Continue reading about the best video marketing tips…
Video marketing consists of one of the best ways to draw in new customers. But, if you want to make sure your videos get you the customer engagement you need, you should really consider these three video marketing tips.
Below, let’s go into the best online video marketing tips. If you want to grow your customer base, here are the top three pieces of advice in the video marketing field.
Marketing experts have found videos have a clear advantage over other forms of marketing. Clients tend to make purchases based on emotion. They make a decision to buy based on the emotional connection they make with companies more than they do by reading a laundry list of benefits.
People forge emotional connections through stories. Even if they don’t know the person involved, they can relate to a person or company if a story gets told.
Videos give you the unique opportunity to tell a story using engaging visuals. So, one of the best video marketing tips consists of telling stories that will engage your audience.
Almost every company has an emotional story to tell too. Even if they don’t think they do. You can ask one of your previous customers to be showcased in a video about why they decided to purchase from you and how much they enjoyed working with you. Or you can convey to your potential customers how you will fulfill and exceed their home-building needs to convince them you are the right company for their new home.
When you create a video, you want to make sure it encourages people to visit a page on your website or take a specific action. This means you need to get it in front of a lot of people to view. To do this, you need to create content that engages people and makes them want to share it with their friends.
The first step to getting your content seen should consist of creating high-quality videos. But how do you make sure your videos impress your audience?
Start by planning out your content. Set out a goal for the video and determine how to make the content unique and interesting. You can do this by adding humor or telling a captivating story.
Another one of the best video marketing tips is place your videos on social media platforms such as YouTube and Facebook, where people can easily click “share” and send it to their friends and family.
Pages that perform well in search engine results have undergone search engine optimization (SEO). SEO consists of a series of techniques to get search engine algorithms to rank your website higher in search results.
To get your video seen, you need to make sure you embed it onto an already-optimized page. These pages should include keywords and links, which help algorithms decide how to rank you.
If you haven’t formed an SEO strategy, make sure you do so as soon as possible. SEO is an excellent long-term marketing strategy that will help build your brand awareness and drive more qualified traffic to your website. Placing your videos on optimized pages can increase their views significantly.
If you’re looking to take advantage of the power of video marketing then you can contact me for additional insights and strategies. Find out how you can create a more comprehensive marketing approach for your company as well.
Whether you want more video marketing, SEO tips or advice for your small business, I can help. With over 30 years in the home-building marketing sector, I can offer you the tools you need to succeed. Above all, contact me to learn more about how I can help you today!
About Terry Zelen
Creative Director | Consultant | Author | President of Zelen Communications
Terry Zelen is a seasoned Creative Director with more than 35 years of experience in Home Builder advertising and marketing.
He is the founder of The Punch List, which is an online blog to help inform home builders and developers on strategic marketing insights to fuel their firm.
Fill out the form below to subscribe for the The Punch List Newsletter. We'll send our latest news & industry insights, directly to your inbox.