4-min read In this article, you’ll read the many red flags which causes businesses to consider designing and developing a new site. Learn when it’s time for a new website. Living in this digital age, it’s only about 5 years or so until your website starts to look dated. This is because after aboutRead More
4-min read Educate yourself more about what AI powered emails can do for your business and why personalization is so important for email marketing success. In part one, I touched base on why you should use AI (Artificial Intelligence) for your emails, how it functions and why you should consider it for yourRead More
4-min read Learn what AI can do for your email marketing campaigns to help improve your open and click rates for all messages. If you’re like most home builders and developers, then you probably send out an email or newsletter to your target audience on a regular basis. You probably have a template youRead More
6 min and 30 sec read In this article, you’ll learn the steps it takes to fully optimize a YouTube channel to gain more views and followers. Did you know there are 31 million YouTube channels? That number will continue to grow. With so many channels, are you actively trying to stand out?Read More
5-min read Learn why digital marketing is so important for home builders and developers and the tips to market to seniors. Many seniors are retiring and preparing for a phase in their life where they won’t earn as much as they did before. As a home builder or developer, are you marketing toRead More
4-min read Learn about updates to design, governmental aid, investments and technology to understand the impacts of COVID-19 to multifamily housing. Before COVID-19 multifamily housing was on the rise. In fact, 2019 was the sixth year in a row where multifamily absorption has exceeded 250,000 units. It’s important to note that millennials makeRead More
5-min and 30 sec read Learn the five steps and five tips associated with on-page optimization for WordPress sites only. If you are like most home builders and developers, then you have a website and you integrate SEO as a major part of your digital marketing strategy. In this article, you’ll learn theRead More
6-min read Learn the definitions of 26 marketing terms to make informed decisions about your strategy. Like most successful home builders and developers, you probably receive a report every month about your marketing performance. Whether your marketing is done in house or with an agency, you should be able to know exactly whatRead More
4-min read Learn some of the very important and interactive ways you can sell a home online. Welcome back to how to sell homes online during COVID-19. In my part-one article, I discussed the importance of SEO and mobile responsiveness. I found that many people are searching for a home with their phonesRead More
4-min read Learn how to sell homes online and make your mobile experience better with SEO during the pandemic. COVID-19 or Coronavirus has negatively impacted the housing market by shocking homebuilders, developers and their consumers. Many builders and developers are struggling to connect with homebuyers in this new environment. In this part oneRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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