TRENDING : Open House: How Home Builders Can Attract the Right Home Buyer

Home Builder Websites: 5 Elements to Strengthen Your SEO

Strengthen Your SEO

5-min read In this article, you’ll learn how your website configuration can alter the course of your SEO marketing efforts.   Did you know your website setup could impact how successful your SEO is? For starters, SEO means Search Engine Optimization and it helps your business gain online traffic and increases conversions. While many homebuilders

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Developer Marketing (6 Proven Community Marketing Strategies)

community marketing strategies

4.5 min read Learn effective community marketing strategies for home builders and developers.   Being a home builder or developer is a major accomplishment. It’s an even bigger accomplishment once you’ve completed the construction of an entire community. You’re proud of your completed master-planned community and now need to sell some houses. In this article,

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Developer SEO [3 Reasons Why Google Reviews Impact SEO Ranking]

Google reviews

4 min and 30 sec read Learn the importance of Google reviews, its impact on SEO and how to gain more.   You know as a home builder or developer that it’s best practice to gain quality reviews and testimonials after closing a sale, but did you know just how important reviews can be for

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Video Brochures (6 Reasons for Home Builders & Developers)

video brochures

2 min and 30 sec read   Learn the six best times for when video brochures will be the most beneficial.   Have you heard of video brochures before? They are exactly what they sound like, a card-like marketing piece that folds like a brochure and plays a video upon opening. Each video brochure is

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Website Templates (8 Concerns with Using Them for Your Website)

Website templates

4 min read   In this article, you’ll learn why you should never use website templates when developing a site for your company.   Did you know there are 1.9 billion websites out there? This number is increasing by the second. With so many websites on the World Wide Web, your company needs a completely

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Nurture Leads (3 Steps & 15 Tips for Home Builders & Developers)

nurture leads

5 min read   Learn how to nurture leads, how to attract, engage and build trust with your audience.   Getting a new lead is exciting, to say the least. Who doesn’t love new business coming to them? Achieving new leads and developing a strong B2C relationship is not easy. In fact, there is a

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Remodelers [3 Marketing Ideas to Generate More Revenue]

Man working on a new kitchen installation and looking at blueprints remodelers

4 min read   Learn why SEO, high quality images and PPC are three important marketing tactics for remodelers.   As a remodeler, you are essentially bringing a home back to life. You take what was either a dated home or abandoned fixer upper and transforming it to become your masterpiece. After the project is

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Home Builder Marketing Agency [8 Tips for When & How to Look for One]

home builder marketing agency

4-min read   In this article, you’ll learn when and how to start looking for a home builder marketing agency.   There comes a time in your home builder/developer career where you want more. More conversions, more traffic to your website and more sales propelling your business forward. But how do you gain more clients?

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7 Proven Steps for Effective PPC Campaigns (for Home Builders)

3-min 30 sec read   In this article, you’ll learn tried and true steps for PPC and how you can use this powerful marketing strategy to your advantage.   To begin, pay-per-click or PPC advertising has been established as a results-driven tactic. More recently, it has become a major focus for many home building companies

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How to Gain Instagram Followers (as a Home Builder/Developer)

how to gain instagram followers

4-min read   In this article, you’ll learn the steps and strategies you can employ to increase your Instagram following.   If you’re like most home builders and developers, then you probably have an Instagram account for your business. You either run it yourself or work with a marketing firm to help you manage your

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Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


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