4-min read Learn about updates to design, governmental aid, investments and technology to understand the impacts of COVID-19 to multifamily housing. Before COVID-19 multifamily housing was on the rise. In fact, 2019 was the sixth year in a row where multifamily absorption has exceeded 250,000 units. It’s important to note that millennials makeRead More
5-min and 30 sec read Learn the five steps and five tips associated with on-page optimization for WordPress sites only. If you are like most home builders and developers, then you have a website and you integrate SEO as a major part of your digital marketing strategy. In this article, you’ll learn theRead More
6-min read Learn the definitions of 25 marketing terms to make informed decisions about your strategy. Like most successful home builders and developers, you probably receive a report every month about your marketing performance. Whether your marketing is done in house or with an agency, you should be able to know exactly whatRead More
4-min read Learn some of the very important and interactive ways you can sell a home online. Welcome back to how to sell homes online during COVID-19. In my part-one article, I discussed the importance of SEO and mobile responsiveness. I found that many people are searching for a home with their phonesRead More
4-min read Learn how to sell homes online and make your mobile experience better with SEO during the pandemic. COVID-19 or Coronavirus has negatively impacted the housing market by shocking homebuilders, developers and their consumers. Many builders and developers are struggling to connect with homebuyers in this new environment. In this part oneRead More
3-min read Learn the importance of safekeeping and why you should track your logins and passwords of your various accounts. As a home builder or developer, you have bigger fish to fry than worrying about your logins and passwords of your various digital accounts. Like most people, you probably have them autosaved forRead More
6 min and 30 sec read Learn the SEO strategies to sell homes and every step it takes as well as other digital marketing strategies. Being a home builder or developer, you likely spend the majority of your time and energy building homes or a community project. With all of your efforts, you wantRead More
5-min read Learn how AI is impacting home builders and changing the way all businesses operate. When you think about Artificial Intelligence (AI), it’s more than just your Amazon Alexa, Siri or smart speaker. Experts say that it’ll become more and more prominent in your everyday life. In this article, you’ll learn how AIRead More
4-min read Learn the five digital marketing tips to help your home builder or developer business make more sales. Starting a conversation with a potential home buyer is a great way to build relationships and make sales. For example, targeted email campaigns which include e-newsletter offers, is a tactful way to educate buyers andRead More
4-min read Millennials will soon take over the housing market, learn the trends that impact your marketing efforts. Here are the top millennial marketing trends. Are you implementing the right marketing strategies to appeal to your millennial homebuyer? In this article, you’ll learn why it’s so important to include millennials as part ofRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
Fill out the form below to subscribe for the The Punch List Newsletter. We'll send our latest news & industry insights, directly to your inbox.