TRENDING : Open House: How Home Builders Can Attract the Right Home Buyer

COVID-19 from TBBA: 10 Impacts on the Housing Market

10-min read   Learn how Coronavirus is shaping our world, United States and the Greater Tampa Bay Area.   Recently, I sat in on a webinar from the Tampa Bay Builders Association (TBBA) to discuss the local, national and world impacts from the Coronavirus (COVID-19). In this article, you’ll learn how it influences the different

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Top 5 Social Media Stats for 2020: What it Means for Home Builder & Developers

5 Social Media Stats for 2020

7 min read   Learn the top 5 social media stats for 2020 and what it means for you and your marketing.   Back when social media was just starting to become a trend, I thought it was a phase and the hype wouldn’t last too long for consumers. However, I was mistaken. Social media

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FAQs About Home Builder & Developer Marketing (7 Questions Answered)

Home Builder & Developer Marketing

5 min read   Learn what SEO, PPC, & retargeting are and how you can gain more qualified traffic to your website.   As a home builder or developer, you manage your construction staff, keep up with hot leads, and stay in close contact with your homebuyers. I understand you don’t have much time to

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SEO for Home Builders & Developers: Creating Blog Content (11 Steps)

Creating Blog Content

7-min read Learn step by step how to create the perfect blog article for your home builder & developer SEO.   Did you know 70% of consumers would prefer to learn about a company from a blog post rather than an ad? Blogging for home builders and developers contributes to an inbound approach to marketing

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Lead Nurturing: 5 Reasons for Why it’s Important (for Home Builders & Developers)

Lead Nurturing

4 min and 30 second read   Learn more about the home buyer’s journey and how lead nurturing makes a difference for improving your sales.   Developing leads as a home builder or developer is far from easy. One of the biggest challenges to this is getting into the mind of the prospective homebuyer to

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Welcome to the Future (5 AI Advancements for Home Builders)

AI, Artificial Intelligence

5-min read   In this article, you’ll learn how AI advancements for home builders can make your life easier both with construction and marketing.   Artificial Intelligence (AI) has been around since the 1950’s when an English Mathematical Genius named Alan Turing published “Computing Machinery and Intelligence”. AI, as the term, was then coined by

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Home Builder Websites: 5 Elements to Strengthen Your SEO

Strengthen Your SEO

5-min read In this article, you’ll learn how your website configuration can alter the course of your SEO marketing efforts.   Did you know your website setup could impact how successful your SEO is? For starters, SEO means Search Engine Optimization and it helps your business gain online traffic and increases conversions. While many homebuilders

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Developer Marketing (6 Proven Community Marketing Strategies)

community marketing strategies

4.5 min read Learn effective community marketing strategies for home builders and developers.   Being a home builder or developer is a major accomplishment. It’s an even bigger accomplishment once you’ve completed the construction of an entire community. You’re proud of your completed master-planned community and now need to sell some houses. In this article,

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Developer SEO [3 Reasons Why Google Reviews Impact SEO Ranking]

Google reviews

4 min and 30 sec read Learn the importance of Google reviews, its impact on SEO and how to gain more.   You know as a home builder or developer that it’s best practice to gain quality reviews and testimonials after closing a sale, but did you know just how important reviews can be for

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Video Brochures (6 Reasons for Home Builders & Developers)

video brochures

2 min and 30 sec read   Learn the six best times for when video brochures will be the most beneficial.   Have you heard of video brochures before? They are exactly what they sound like, a card-like marketing piece that folds like a brochure and plays a video upon opening. Each video brochure is

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Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


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The show must go on...

To those in the builder and developer industry, I'm here to help carry on through these trying times.

I’m working remotely and will keep the marketing articles flowing no matter what lies ahead.

My best to all of you in the coming weeks and beyond.

Kind regards,

Terry Zelen