TRENDING: 10 FAQs About Home Builder & Developer Strategies Under COVID-19

6 SEO Questions to Ask a Marketer (for Home Builders & Developers)

4-min read   Learn the right SEO questions to ask an expert here.   SEO, short for Search Engine Optimization, is a powerful digital marketing tool for ranking websites. Its purpose is to rank in the top positions on the Search Engine Results Page, SERP. SEO helps home builders and developers like you, with driving

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How Home Builders and Developers Can Use Video Brochures: 8 Ways

4-min read In this article, you’ll learn the many ways in which you can use video brochures to advance your marketing and sales.   Did you know that the use of drone footage and video content in real estate has grown in popularity? This is because drones offer 360-degree views of the surrounding property and

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Domain Authority: 5 Strategies for Home Builders & Developers

domain authority

4 mins and 30 sec read   Learn what Domain Authority is and techniques for growing the credibility of your website.   Do you know what Domain Authority (DA) is? Your website’s DA Score gives you an idea of how well your website is placed in search engines. In this article, you’ll learn more about

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6 Reasons Why Your Website is The Center of Your Marketing Universe

representing marketing universe

4-min read   In this article, you’ll learn just how important your website is to your marketing universe and the potential it can bring to your conversion rates.   Recent research suggests that 88% of consumers in the United States, research products online before they purchase. This makes sense considering with any good purchase, consumers

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Clean Air in Homes: Why Home Builders & Developers Need to Prioritize It

clean air in homes

5-min read   Learn six ways why you should educate your homebuyers on the importance of clean air in homes.   It’s no question that COVID-19 has taken its toll on all of our lives, our businesses, and even in our homes. As we move forward and progress away from this global pandemic, clean air

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Why Call Tracking Matters for Home Builders & Developers (6 Benefits)

people analyzing calls representing why call tracking matters

4 mins and 30 sec read   Learn why call tracking matters and how it helps your marketing, SEO, ROI and reporting.   Living in this digital age, everyone has a smartphone in their pocket. It’s simply the easiest way to communicate directly to a business about a product or service. In fact, 65% of

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Home Builder/Developers Websites: 11 Signs for When it’s Time for a New Website

home builder website - when its time for a new website

4-min read In this article, you’ll read the many red flags which causes businesses to consider designing and developing a new site. Learn when it’s time for a new website.   Living in this digital age, it’s only about 5 years or so until your website starts to look dated. This is because after about

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AI Email Marketing Campaigns: for Home Builders & Developers (Part 2)

AI Email Marketing

4-min read   Educate yourself more about what AI powered emails can do for your business and why personalization is so important for email marketing success.   In part one, I touched base on why you should use AI (Artificial Intelligence) for your emails, how it functions and why you should consider it for your

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AI Email Marketing Campaigns: for Home Builders & Developers (Part 1)

AI Email Marketing Campaigns

4-min read Learn what AI can do for your email marketing campaigns to help improve your open and click rates for all messages.   If you’re like most home builders and developers, then you probably send out an email or newsletter to your target audience on a regular basis. You probably have a template you

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YouTube for Home Builders & Developers: How to Optimize Your Channel (in 7 Steps)

YouTube for Home Builders

6 min and 30 sec read   In this article, you’ll learn the steps it takes to fully optimize a YouTube channel to gain more views and followers.   Did you know there are 31 million YouTube channels? That number will continue to grow. With so many channels, are you actively trying to stand out?

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Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


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