8-min read In this article, you’ll learn six steps for how to create a perfectly crafted social media calendar for home builders or developers. I get it, you’re too busy running your home builder or development business to write your social media content each month. That’s why I have created this article so youRead More
4-min read In this article, you’ll learn about the increasing popularity of voice search. Plus, how to integrate it into your current SEO strategy. Keyword optimization for SEO may require a different approach to take advantage of voice search technologies. In 2021 and beyond, it’s imperative to consider language search when developing yourRead More
4-min read In this article, you’ll learn more about incorporating EAT factors for your website, GMB for local SEO and more about structured data and Google’s advancements. Welcome back to top SEO trends for the new year! In part one, I discussed how Google’s Core Web Vitals are crucial for the user-experience on yourRead More
4 min 30 second read Learn about Core Web Vitals, mobile-first indexing, AI’s BERT, and entities for SEO trends. New year, new SEO trends. Google updates its search algorithm constantly. In fact, they update it several thousand times per year, making it the number one search engine consistently outperforming the traffic on YahooRead More
5-min read Learn how to use your phone to film quality home tour videos to fuel your marketing. You spend a lot of time on your phone. In fact, people spend an average of 3 hours and 15 minutes per day on their phones. With your phone always near you, whether that beRead More
5-min and 30 second read Learn six strategies to turn cold leads into warm leads and warm leads into sales. As a home builder or developer, one of the key challenges you face is engagement. You send emails, reminders, post on social media, run a blog, and yet you still want to increase yourRead More
4-min read Learn the right SEO questions to ask an expert here. SEO, short for Search Engine Optimization, is a powerful digital marketing strategy for ranking websites. Its purpose is to rank a specific website in the top positions on the Search Engine Results Page, or SERP. SEO helps home builders and developersRead More
4-min read In this article, you’ll learn the many ways in which you can use video brochures to advance your marketing and sales. Did you know that the use of drone footage and video content in real estate has grown in popularity? This is because drones offer 360-degree views of the surrounding property andRead More
4 mins and 30 sec read Learn what Domain Authority is and techniques for growing the credibility of your website. Do you know what Domain Authority (DA) is? Your website’s DA Score gives you an idea of how well your website is placed in search engines. In this article, you’ll learn more aboutRead More
4-min read In this article, you’ll learn just how important your website is to your marketing goals and the potential it can bring to your conversion rates. Recent research suggests that 88% of consumers in the United States, research products online before they purchase. This makes sense considering with any good purchase, consumersRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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