3 min and 30 sec read Learn how your brand, website, SEO, PPC and social media can compare to home construction. Comparing home builder marketing to construction. As a home builder, you know all too well how to build a house from the ground up. Starting with leveling the land, laying the groundworkRead More
3 min 45 sec read In this article, you’ll learn the many marketing benefits and design challenges which come along with billboard advertising. Living in the 21st century, we’re all familiar with billboards and how they work. We’ve seen them around our neighborhoods, busy intersections and every time we go on a highway.Read More
4 min read In this first article, you’ll learn four crucial SEO checklist techniques for a successful builder site. Consistently ranking on the first page on the search engine results page (SERP) is not easy. It takes time, accountability and effective search engine optimization (SEO) strategies. Even though being visible and gaining trafficRead More
4 min 30 sec read Learn the definition and steps it takes to create a converting, perfect home builder landing page. Do you want more prospects to convert from browser to buyer on your website? Of course, you do! Building an optimal home builder landing page can maximize conversion rates and give youRead More
4 min 30 sec read In this article, you’ll learn about voice search in home builder marketing and how it’s related to SEO, content creation and voice search for webpages. We live in a world of online marketing and SEO, there’s an oft-repeated phrase: “Content is King.” Polished, easy to read, and high-qualityRead More
4 min and 30 sec read In this article, you’ll learn the definitions of SEO and PPC as well as their pros and cons. You’re an expert in creating and building beautiful homes, not in strategic marketing. Let me educate you about the similarities and differences between these two very mainstream marketing tacticsRead More
4-min read Learn why ranking matters, how keywords play a major role in voice search, and what else you can do to rank higher on Google. If you have been keeping up with my recent posts, then you are more than familiar with the importance of SEO. You know as a home builderRead More
4-min read You will learn strategic solutions to help with the many challenges about leading your prospects down the marketing funnel. Learn how to nurture leads. First impressions can make or break the way potential home buyers view your brand and products. With a great first impression, the prospect has a higher chanceRead More
3 min and 30 sec read In this article you will learn how job growth and low mortgage rates can impact your business for the better. As a home builder, you know the importance of staying up to date with the current trends of your market. You also know how unpredictable the housingRead More
4-min read In this article, you’ll learn how to create the ideal site for homebuyers to keep your home builder website’s lifespan moving in the right direction. The digital world is constantly evolving. If your website isn’t keeping up with these ever changing fluctuations, you could be in for a world of trouble.Read More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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