4-min read You will learn strategic solutions to help with the many challenges about leading your prospects down the marketing funnel. Learn how to nurture leads. First impressions can make or break the way potential home buyers view your brand and products. With a great first impression, the prospect has a higher chanceRead More
3 min and 30 sec read In this article you will learn how job growth and low mortgage rates can impact your business for the better. As a home builder, you know the importance of staying up to date with the current trends of your market. You also know how unpredictable the housingRead More
4-min read In this article, you will learn how to create the ideal site for homebuyers to keep your home builder website’s lifespan moving in the right direction. The digital world is constantly evolving. If your website can’t keep up with these ever changing tides, you’re in for a world of trouble. WithRead More
3 min and 30 sec read In this article, you will learn why you should consider incorporating branded, on-site signage for marketing efforts. It is abundantly clear to see that digital marketing has become the primary way for sellers in every industry to reach their target audience. The home building industry is byRead More
3-min read Continue reading to learn the definition of voice search and why it’s becoming more and more common for home builder marketing and SEO. Did you know voice search inquiries are not only easy to use but are also becoming increasingly more common for home builder marketing? It’s no wonder due toRead More
4-min read In this article you will learn the definition of rendering, benefits of incorporating them into your marketing plans, and examples of the exterior, interior, and floor plan renderings you create for your business. If you are like most home builders, then a top priority for you would be to present your productsRead More
4-min read This article offers insight to all of the options, benefits, and examples you should consider when using a 3D modeling approach for your website. You may not be fully aware but you don’t have a lot of time to engage your visitors on your home building site. In fact, new statisticsRead More
4-min read Benefits and options when implementing a virtual tour for your home building site. Everyone has heard the saying, ‘a picture is worth a 1,000 words’ before. Yet, how many words can a virtual tour bring to a potential homebuyer? Definitely more than 1,000, and maybe even a million. In this article, weRead More
3 min read The do’s and don’ts about content creation and repurposing content for home builders. This article will cover how to incorporate repurposed content for new markets. Do you feel constantly overwhelmed by trying to produce new and relevant content to your audiences? This task can be daunting, to say the least.Read More
3 min and 20 sec read 9 trends and features to consider adding to your next single-family home construction project. Did you know there are approximately 853,000 single-family building permits in the US? This number represents the need and accumulation the consumer has for single-family homes. In this article, we will look intoRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
Fill out the form below to subscribe for the The Punch List Newsletter. We'll send our latest news & industry insights, directly to your inbox.