5-min read Learn how to use your phone to film quality home tour videos to fuel your marketing. You spend a lot of time on your phone. In fact, people spend an average of 3 hours and 15 minutes per day on their phones. With your phone always near you, whether that beRead More
5-min and 30 second read Learn six strategies to turn cold leads into warm leads and warm leads into sales. As a home builder or developer, one of the key challenges you face is engagement. You send emails, reminders, post on social media, run a blog, and yet you still want to increase yourRead More
4-min read Learn the right SEO questions to ask an expert here. SEO, short for Search Engine Optimization, is a powerful digital marketing strategy for ranking websites. Its purpose is to rank a specific website in the top positions on the Search Engine Results Page, or SERP. SEO helps home builders and developersRead More
4-min read In this article, you’ll learn the many ways in which you can use video brochures to advance your marketing and sales. Did you know that the use of drone footage and video content in real estate has grown in popularity? This is because drones offer 360-degree views of the surrounding property andRead More
4 mins and 30 sec read Learn what Domain Authority is and techniques for growing the credibility of your website. Do you know what Domain Authority (DA) is? Your website’s DA Score gives you an idea of how well your website is placed in search engines. In this article, you’ll learn more aboutRead More
4-min read In this article, you’ll learn just how important your website is to your marketing universe and the potential it can bring to your conversion rates. Recent research suggests that 88% of consumers in the United States, research products online before they purchase. This makes sense considering with any good purchase, consumersRead More
5-min read Learn six ways why you should educate your homebuyers on the importance of clean air in homes. It’s no question that COVID-19 has taken its toll on all of our lives, our businesses, and even in our homes. As we move forward and progress away from this global pandemic, clean airRead More
4 mins and 30 sec read Learn why call tracking matters and how it helps your marketing, SEO, ROI and reporting. Living in this digital age, everyone has a smartphone in their pocket. It’s simply the easiest way to communicate directly to a business about a product or service. In fact, 65% ofRead More
4-min read In this article, you’ll read the many red flags which causes businesses to consider designing and developing a new site. Learn when it’s time for a new website. Living in this digital age, it’s only about 5 years or so until your website starts to look dated. This is because after aboutRead More
4-min read Educate yourself more about what AI powered emails can do for your business and why personalization is so important for email marketing success. In part one, I touched base on why you should use AI (Artificial Intelligence) for your emails, how it functions and why you should consider it for yourRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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