TRENDING : Open House: How Home Builders Can Attract the Right Home Buyer

SEO Checklist for Home Builder Marketing: Part 1

4 min read   In this first article, you’ll learn four crucial SEO checklist techniques for a successful builder site.   Consistently ranking on the first page on the search engine results page (SERP) is not easy. It takes time, accountability and effective search engine optimization (SEO) strategies. Even though being visible and gaining traffic

Read More

Home Builder Landing Page: How to Create the Perfect One

4 min 30 sec read   Learn the definition and steps it takes to create a converting, perfect home builder landing page.   Do you want more prospects to convert from browser to buyer on your website? Of course, you do! Building an optimal home builder landing page can maximize conversion rates and give you

Read More

Voice Search in Home Builder Marketing Part 3: Long Live the King

4 min 30 sec read   In this article, you’ll learn about voice search in home builder marketing and how it’s related to SEO, content creation and voice search for webpages.   We live in a world of online marketing and SEO, there’s an oft-repeated phrase: “Content is King.” Polished, easy to read, and high-quality

Read More

PPC and SEO: What’s the Best Strategy for Home Builder Marketing?


4 min and 30 sec read   In this article, you’ll learn the definitions of SEO and PPC as well as their pros and cons.   You’re an expert in creating and building beautiful homes, not in strategic marketing. Let me educate you about the similarities and differences between these two very mainstream marketing tactics

Read More

The Rise of Voice Search Part 2: Ranking for Home Builder Websites

Girl using voice search recognition of the phone in the street

4-min read   Learn why ranking matters, how keywords play a major role in voice search, and what else you can do to rank higher on Google.   If you have been keeping up with my recent posts, then you are more than familiar with the importance of SEO. You know as a home builder

Read More

How Home Builders Can Nurture Leads: 5 Challenges and Solutions

Hand drawing sales funnel business concept with black marker on transparent glass board. nurture leads a concept.

4-min read   You will learn strategic solutions to help with the many challenges about leading your prospects down the marketing funnel. Learn how to nurture leads.   First impressions can make or break the way potential home buyers view your brand and products. With a great first impression, the prospect has a higher chance

Read More

Factors & Strategies Home Builders for Driving Single-Family Housing

Driving Single-Family Housing - Shot of a family of four viewing their new home together

3 min and 30 sec read   In this article you will learn how job growth and low mortgage rates can impact your business for the better.   As a home builder, you know the importance of staying up to date with the current trends of your market. You also know how unpredictable the housing

Read More

How To Improve Your Home Builder Website’s Lifespan

representing Home Builder Website’s Lifespan - computer gadgets with responsive website on screen

4-min read   In this article, you’ll learn how to create the ideal site for homebuyers to keep your home builder website’s lifespan moving in the right direction.   The digital world is constantly evolving. If your website isn’t keeping up with these ever changing fluctuations, you could be in for a world of trouble.

Read More

On-Site Signage for Marketing: The Importance as a Home Builder

signage for marketing - Perfect for the presentation of your creativity. These mockups are good to use for outdoor advertising! Only one easy step needed to use this mockups: just add or overlay your design and use anywhere.

3 min and 30 sec read   In this article, you will learn why you should consider incorporating branded, on-site signage for marketing efforts.   It is abundantly clear to see that digital marketing has become the primary way for sellers in every industry to reach their target audience. The home building industry is by

Read More

The Rise of Voice Search in Home Builder Marketing

Man Using Voice search Assistant On Cellphone

3-min read   Continue reading to learn the definition of voice search and why it’s becoming more and more common for home builder marketing and SEO.   Did you know voice search inquiries are not only easy to use but are also becoming increasingly more common for home builder marketing? It’s no wonder due to

Read More

Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


Fill out the form below to subscribe for the The Punch List Newsletter. We'll send our latest news & industry insights, directly to your inbox.