4-min read In this article, you’ll learn several benefits to having a better content marketing strategy as a builder or developer. Content marketing has never been so popular, and if you aren’t perfecting and adjusting your strategy regularly, your content will look dated. Content marketing helps you attract, convert, and retain customers you might notRead More
4-min read In this article, you’ll learn the definition of an Exit-Intent Popup. Plus its benefits, and how to implement one on your website. Do you know what the bounce rate score of your home builder or developer website is? A bounce rate score is an average number of bounces across all of your pagesRead More
5-min read In this article, you’ll learn four digital marketing strategies on modern-day prospecting for your home builder and developer company to gain more qualified and interested homebuyers. In today’s world, everything is continually changing. For instance, more and more people are shifting from working in the office to now working from home. Before COVID-19,Read More
5 min and 30 second read In this article, you’ll learn key insights about the economic forecast of the home building & developing industry for the country. Recently, the Tampa Bay Builders Association hosted a webinar centered around the 2021 economic forecast. I’ve watched the entire webinar and am here today to inform you ofRead More
5 min and 30 second read In this article, you’ll learn 8 steps about Pinterest for home builders and developers to create a successful campaign. Pinterest is a visually centric platform and is the only social media channel that people follow concepts and ideas rather than specific individuals. Other popular social media sites focus onRead More
8-min read In this article, you’ll learn six steps for how to create a perfectly crafted social media calendar for home builders or developers. I get it, you’re too busy running your home builder or development business to write your social media content each month. That’s why I have created this article so you canRead More
4-min read In this article, you’ll learn about the increasing popularity of voice search. Plus, how to integrate it into your current SEO strategy. Keyword optimization for SEO may require a different approach to take advantage of voice search technologies. In 2021 and beyond, it’s imperative to consider language search when developing your marketing strategy.Read More
4-min read In this article, you’ll learn more about incorporating EAT factors for your website, GMB for local SEO and more about structured data and Google’s advancements. Welcome back to top SEO trends for the new year! In part one, I discussed how Google’s Core Web Vitals are crucial for the user-experience on your websiteRead More
4 min 30 second read Learn about Core Web Vitals, mobile-first indexing, AI’s BERT, and entities for SEO trends. New year, new SEO trends. Google updates its search algorithm constantly. In fact, they update it several thousand times per year, making it the number one search engine consistently outperforming the traffic on Yahoo and Bing.Read More
5-min read Learn how to use your phone to film quality home tour videos to fuel your marketing. You spend a lot of time on your phone. In fact, people spend an average of 3 hours and 15 minutes per day on their phones. With your phone always near you, whether that be in yourRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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