5 min read Learn how to nurture leads, how to attract, engage and build trust with your audience. Getting a new lead is exciting, to say the least. Who doesn’t love new business coming to them? Achieving new leads and developing a strong B2C relationship is not easy. In fact, there is aRead More
4 min read Learn why SEO, high quality images and PPC are three important marketing tactics for remodelers. As a remodeler, you are essentially bringing a home back to life. You take what was either a dated home or abandoned fixer upper and transforming it to become your masterpiece. After the project isRead More
4-min read In this article, you’ll learn when and how to start looking for a home builder marketing agency. There comes a time in your home builder/developer career where you want more. More conversions, more traffic to your website and more sales propelling your business forward. But how do you gain more clients?Read More
3-min 30 sec read In this article, you’ll learn tried and true steps for PPC and how you can use this powerful marketing strategy to your advantage. To begin, pay-per-click or PPC advertising has been established as a results-driven tactic. More recently, it has become a major focus for many home building companiesRead More
4-min read In this article, you’ll learn the steps and strategies you can employ to increase your Instagram following. If you’re like most home builders and developers, then you probably have an Instagram account for your business. You either run it yourself or work with a marketing firm to help you manage yourRead More
4-min read In this article, you’ll learn the proven advantages of adding PPC campaigns to your current marketing strategy. Continue reading to know the top benefits of PPC. Let’s begin by defining PPC and why you should use it. PPC is short for pay-per-click and in essence, your company pays Google or otherRead More
3-min read In this article, you’ll learn about community branding, storytelling, keyword research and how to connect to a wider audience with shared beliefs. Being a community developer, you’ve spent extensive time and energy creating the perfect community for your homebuyers. But without great community branding and marketing initiatives, no one will beRead More
3-min read Learn important email marketing trends data from this year and strategies to help you with your strategy. I am still learning new tactics even with over 25 years of experience. In this article, you’ll learn many email-related benchmark reports and what they mean for you as a home builder. Continue readingRead More
4-min read In this second article, you’ll learn the rest of the many important SEO checklist items to incorporate for your home building website. Learn successful SEO here. Welcome back to part two of our SEO Checklist for Home Builders! In part one, we discussed four crucial SEO techniques for your builder site.Read More
3 min and 30 sec read Learn how videos brochures for home builders work and their many benefits. Let’s face it – many people would rather be entertained with a short video than read about your business. The world is slowly turning away from traditional media outlets such as newspapers to a moreRead More
Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.
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