TRENDING : Open House: How Home Builders Can Attract the Right Home Buyer

Comparing Home Builder Marketing to a Building a House

3 min and 30 sec read   Learn how your brand, website, SEO, PPC and social media can compare to home construction.  Comparing home builder marketing to construction.   As a home builder, you know all too well how to build a house from the ground up. Starting with leveling the land, laying the groundwork

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Billboard Advertising for Home Builder Marketing: Benefits & Design

3 min 45 sec read   In this article, you’ll learn the many marketing benefits and design challenges which come along with billboard advertising.   Living in the 21st century, we’re all familiar with billboards and how they work. We’ve seen them around our neighborhoods, busy intersections and every time we go on a highway.

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SEO Checklist for Home Builder Marketing: Part 1

4 min read   In this first article, you’ll learn four crucial SEO checklist techniques for a successful builder site.   Consistently ranking on the first page on the search engine results page (SERP) is not easy. It takes time, accountability and effective search engine optimization (SEO) strategies. Even though being visible and gaining traffic

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Home Builder Landing Page: How to Create the Perfect One

4 min 30 sec read   Learn the definition and steps it takes to create a converting, perfect home builder landing page.   Do you want more prospects to convert from browser to buyer on your website? Of course, you do! Building an optimal home builder landing page can maximize conversion rates and give you

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Voice Search in Home Builder Marketing Part 3: Long Live the King

4 min 30 sec read   In this article, you’ll learn about voice search in home builder marketing and how it’s related to SEO, content creation and voice search for webpages.   We live in a world of online marketing and SEO, there’s an oft-repeated phrase: “Content is King.” Polished, easy to read, and high-quality

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PPC and SEO: What’s the Best Strategy for Home Builder Marketing?


4 min and 30 sec read   In this article, you’ll learn the definitions of SEO and PPC as well as their pros and cons.   You’re an expert in creating and building beautiful homes, not in strategic marketing. Let me educate you about the similarities and differences between these two very mainstream marketing tactics

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The Rise of Voice Search Part 2: Ranking for Home Builder Websites

Girl using voice search recognition of the phone in the street

4-min read   Learn why ranking matters, how keywords play a major role in voice search, and what else you can do to rank higher on Google.   If you have been keeping up with my recent posts, then you are more than familiar with the importance of SEO. You know as a home builder

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How Home Builders Can Nurture Leads: 5 Challenges and Solutions

Hand drawing sales funnel business concept with black marker on transparent glass board. nurture leads a concept.

4-min read   You will learn strategic solutions to help with the many challenges about leading your prospects down the marketing funnel. Learn how to nurture leads.   First impressions can make or break the way potential home buyers view your brand and products. With a great first impression, the prospect has a higher chance

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Factors & Strategies Home Builders for Driving Single-Family Housing

Driving Single-Family Housing - Shot of a family of four viewing their new home together

3 min and 30 sec read   In this article you will learn how job growth and low mortgage rates can impact your business for the better.   As a home builder, you know the importance of staying up to date with the current trends of your market. You also know how unpredictable the housing

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How To Improve Your Home Builder Website’s Lifespan

representing Home Builder Website’s Lifespan - computer gadgets with responsive website on screen

4-min read   In this article, you’ll learn how to create the ideal site for homebuyers to keep your home builder website’s lifespan moving in the right direction.   The digital world is constantly evolving. If your website isn’t keeping up with these ever changing fluctuations, you could be in for a world of trouble.

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Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


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