TRENDING: 10 FAQs About Home Builder & Developer Strategies Under COVID-19

Social Media: How to Create the Best & Engaging Content for 2021

5-min and 30 sec read In this article, you’ll learn about how to create the most engaging content through repurposing, user-generated content, and social listening. Social media is evolving, adding new features and constantly updating its algorithm. With businesses posting left and right, how do you cut through the clutter with your content? Continue reading

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Dos and Don’ts of Making a Video Brochure for Home Builders

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2-min read In this article, you’ll learn key dos and don’ts when it comes to making a video brochure for home builder marketing. In the construction industry, only about 35% of small businesses make it through their 5th year. About 14% of all small businesses do not make it due to ineffective marketing. Incorporating unique marketing techniques, like video

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Home Builder SEO: What Keywords Should You Target?

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2 min 30 second read Learn variations of keywords for home builder SEO and marketing. As a home builder, you have more important things to worry about than marketing. But how will you get the word out if you’re not finding ways to reach out to potential customers and clients? In this guide, I have some suggestions for

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Social Media Marketing Strategy Guide

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2 mins and 30 second read Are you starting out on your business’s social media marketing endeavor for you homes or a community? Keep reading for a discussion on how to devise the best online social media marketing strategies for your business. 3.6 billion people use a social media platform. This means many of your potential

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Digital Marketing Strategy for Home Builders – 5 Effective Tips

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3-min read Are you a home builder or developer looking for the best ways to grow your online presence? Learn 5 effective tips to enhance your digital marketing strategy. A well-established digital marketing strategy is just what you need to target your customers and potential clients. Whether you want to focus on social media and lead

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3 of the Best Video Marketing Tips for Home Builders & Developers

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2-min and 30 second read In this article, you’ll learn about video marketing strategies to advance as a home builder or developer. Do you want to use video marketing to promote your home-building business? Continue reading about the best video marketing tips… Video marketing consists of one of the best ways to draw in new

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3 Builder Benefits of Partnering With a Marketing Agency

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2 min and 15 second read In this article, you’ll learn the top three community developer benefits of partnering with a digital marketing agency. When a developer comes across a piece of land and decides to develop a community, a lot goes into the project. The first step is to determine if the property will

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Social Media Tips for Home Builders

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2 min and 30 sec read In this article, you’ll learn the top social media marketing tips to use as a homebuilder or developer. Social media marketing is a critical skill for home builders and developers to add to their digital marketing arsenal. Continue reading to learn social media tips for home builders and community developers.

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3 Powerful SEO Tips To Get Your Building Company Noticed

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2 min and 30 sec read In this article, you’ll learn three powerful SEO tips to help boost your organic traffic as a builder or developer. Today, studies show that over 92 percent of all digital global traffic starts with a Google search. SEO, or search engine optimization, is one of the most powerful marketing tools for home

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Content Marketing for SEO: 4 Benefits for Builders and Developers

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4-min read In this article, you’ll learn several benefits to having a better content marketing strategy as a builder or developer. Content marketing has never been so popular, and if you aren’t perfecting and adjusting your strategy regularly, your content will look dated. Content marketing helps you attract, convert, and retain customers you might not

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Terry Zelen

Welcome, I’m Terry Zelen, the author of The Punch List: Real Estate Marketing Strategies for Home Builders & Developers. The Punch List offers strategic marketing insights specific to homebuilders and developers. It was created to provide them with a fresh perspective to their marketing challenges brought about by the rapid advancement of new technology, the growth of digital content and social media. Read more about me on my profile.


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